Here at Maxi Container we have many sayings, some are left over from our founder, Max Rubin. Not all are polite or politically correct, but are distillations of business wisdom passed from generation to generation of the Rubin family. The saying that we use the most is our slogan and core value MAXI means the MOST in SERVICE and QUALITY. We use this as a shorthand for our commitment to customer service before and after each sale. Another one of our core values is being committed to reuse and recycling. Many of the containers we sell are reconditioned. They have been previously used for the transport of various industrial products, collected, cleaned in an environmentally sustainable manner, and then re-certified for reuse. For the past few years we have been up-cycling (re-purposing) food-grade containers as rain barrels and compost tumblers. We have attended numerous green fairs, worked closely with schools and community-based organizations such as the Sierra Club, to promote the use of rain barrels, composting, reuse and recycling.
This leads us to another one of our sayings and core values. Today it simply is not enough to “talk-the-talk” about green products, or your commitment to reuse and recycling. You have to literally “walk-the-walk” to prove to your commitment to the public. Here at Maxi, we pride ourselves on actually following through and “walkin’ the walk”. Our products are often reused or reconditioned, we recycle our office paper and run our trucks on bio-diesel. This past weekend we took our commitment to being green one step farther, farther then we ever have in the past. Maxi was involved in three community events this past weekend, simultaneously! Most of this came about due to the hard work of our Creative Director, Joshua Rubin. This past weekend we were exhibitors at both the Lavender Festival in Armada, MI and the Live Green Fair in Ferndale, MI. We also worked with the Salem United Church of Christ in Farmington, MI to hold a rain barrel workshop were people could learn how to build their own rain barrel. Joshua was the principal speaker and trainer at both Armada and Farmington. He then worked with me in Ferndale on Sunday, in 90+ degree heat.
The result was a wonderful weekend where over 120 rain barrels found new homes. I am very proud of my son Joshua Rubin for his commitment to our core beliefs of reducing our impact on the environment by “Walkin the Walk” and being GREEN.
